As a director at BSG, Kate is responsible for key client relationships, helping them effectively manage their brand reputation and communications challenges. She has executed qualitative and quantitative research across a variety of sectors, including issue advocacy, corporate strategy, institutional and non-profit work, and for candidates at every level of domestic politics.
In the advocacy world, Kate is particularly focused on building a more just education system—conducting research among teachers and district leaders, parents, and voters, and developing campaigns to introduce high-quality instructional materials, pass new funding policies and legislation, and make real changes to improve our public schools.
On the commercial front, Kate has experience developing brand reputation strategies and global CSR campaigns for many of the firm’s largest corporate clients. She led the research for McDonald’s multi-national sustainability initiative, mapping the consumer mindset on corporate sustainability and crafting an authentic story for the company to tell. Additionally, she executed the foundational research that led to McDonald’s current employer ad campaign, “America’s Best First Job.”
When she’s not analyzing voters’ values or consumer behavior, Kate sits on the Young Professional Board for the Urban Justice Center and volunteers as a tutor for Reading Partners. Kate graduated from Colgate University where she received her degree in international relations.