Viva de Vicq is a Senior Researcher at Tavern Research, where she uses qualitative and quantitative research to help political candidates, advocacy organizations, and corporations turn their ideas into data-driven strategies. She is an expert in mixed-methodology research, with a focus on crafting messaging that reaches and resonates with voters across red, purple, and blue states.

Her political work spans every level of the ballot, from local school board to congressional and statewide races. Most recently, she led comprehensive polling for a prominent Senate campaign in California, and she has worked on competitive races across the country in every cycle since 2020. Her work has helped elect Democrats up and down the ballot and pass ballot initiatives that protect reproductive rights, expand voting rights, and increase access to Medicaid. She has also conducted narrative research to help organizations across the country sharpen their messaging strategies.

Before joining Tavern Research, Viva held director roles at Burson and Benenson Strategy Group. Originally from New York, she graduated cum laude from the University of Southern California with a bachelor’s degree in political science.

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