Thinking about running for office? Know a woman who should?


Do you have one of the following goals?

  • Run for office
  • Recruit women to run
  • Change the face of leadership

If so, you need the 20th Anniversary version of BLFF’s Keys to Elected Office: The Essential Guide for Women. To quote BLFF’s founder and President, Barbara Lee:

As we celebrate our 20th anniversary and the centennial of women’s suffrage, and recommit to our belief that our democracy is stronger when women’s voices are heard, I hope you’ll consider this guide an invitation. If you are running for office or planning to run, I invite you to use it to its fullest to help inform your campaign. If you have not yet decided to run, our research is an invitation to become a candidate yourself.

[…] I urge you to pass this invitation along to other smart, strong, inspiring women who you know and want to see become our country’s future leaders.

When BLFF opened its doors in 1998, only 16 women had ever served as governor in the history of the United States. In the years since, that number has more than doubled; it’s up to 44, but compare that to more than 2,300 men. There is more work to do:

  • Twenty states have still never had a female governor.
  • Only three women of color have ever been elected governor.
  • Nine is the highest number of women governors serving at one time (2004, 2007, 2019).

For 20 years, BLFF has studied every woman’s campaign for governor, including real-time polling on voters’ views and post-election interviews with candidates and campaign staff. The goal isn’t only to identify the campaign challenges, but to provide a research-backed campaign roadmap for women candidates on both sides of the aisle.

As one candidate for governor shared with BLFF: “I just hope that it is boring one day that a woman is governor. I hope that breaking a glass ceiling means that somebody threw a rock through your sunroof.” But, until that day, candidates and their teams can use Keys to Elected Office: The Essential Guide for Women, which offers the most direct, must-know advice  gleaned for women elected officials and candidates running for office, and this 20th Anniversary Edition offers a new look at what it takes for a woman to run and succeed.

Download the full guide here.

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